Podcasting as a Service

Podcasting as a Service

Why Podcasting

Venturing into podcasting allows businesses to tap into a dynamic and rapidly growing medium that offers unparalleled brand visibility and audience reach. Podcasts serve as a unique platform, not just for increasing visibility but also for connecting with a global audience in a more intimate and engaging manner. This personal connection is pivotal in humanizing a brand and fostering trust and loyalty among listeners. Podcasts are an exceptional tool for businesses to establish thought leadership. Sharing industry insights and trends and interviewing experts in the field. The conversational nature of podcasts allows for in-depth discussions, providing a stage to showcase expertise and insights that can elevate a brand’s authority. 

Podcasting is a cost-effective alternative to other forms of media, especially video production. It requires less equipment and can be produced in less time, making it accessible for businesses of all sizes. Podcasts also seamlessly integrate into a broader content marketing strategy, enhancing SEO through transcriptions and offering rich content for social media and other channels. Additionally, they present significant networking opportunities through guest appearances, fostering collaborations with influencers and industry leaders. By building a dedicated community of listeners and catering to niche markets, businesses can cultivate a loyal customer base. Embracing podcasting as a business will provide a flexible, impactful, and innovative way to engage your audience, enhance your marketing efforts, and solidify your position in the market.

Process

Podcasting with Old Soul is completely done for you.

The team handles Show Development, Guest Acquisition, Episode Production and editing, Distribution, and Marketing. It is the client’s responsibility to conduct the interviews. Outside of that, the team takes care of the rest!

Show Development

Old Soul begins developing your podcast during the kick-off call. The team will learn who your organization is, who you want to build relationships with (target audience), and your expertise. From there, Old Soul will co-create the podcast name, conversation topics and questions, the branding of the podcast, and more.

Guest Acquisition

Booking guests on your podcast takes intentionality, follow-up, and attention to detail. Old Soul makes sure that no guests slip between the cracks, that guests are followed up with, and that they are equipped with any pertinent information before, during, and after the interview takes place. Old Soul will schedule potential guests on your calendar, freeing your inbox from back-and-forth emails.

Episode Production & Editing

After an interview concludes, it is time for the movie magic. The team at Old Soul will work on editing the audio and video components of your podcast episode. Ensuring pre-recorded assets like an intro, commercial, outro, and background music are in every episode. All audio levels will be rounded to eliminate any peaks or clipping. With white glove service, you can rest assured that no episode will go out with errors - both in content and editing.

Distribution

The team will publish your podcast episode on platforms like Spotify, Apple Podcast, Google Podcast, YouTube, Amazon, iHeart Radio, Pandora, and more. Old Soul writes SEO’d podcast episode titles and show notes (like a description) to ensure your episode starts to rank on podcast platforms. As a client, you will have full access to a suite of analytics to understand audience behavior, demographics, and more.

Marketing

Your podcast success hinges on promotion and marketing efforts. Fortunately, Old Soul takes care of this for you. The team will create multiple types of content - Short Form Videos, Pull Quotes, Graphic Posts, Thumbnails, Email Copy, Webpages, Blog Posts, LinkedIn Newsletters, Carousel Posts, and more. All this media will come from your accounts to ensure the podcast episode receives the attention it deserves.

We’re With You,

Every Step of the Way.

To create a podcast for you, we will first discuss your ideas and goals for the podcast. This will help us determine the overall theme and direction of the podcast. Next, we will work with you to develop a list of potential guests and topics for the podcast. Once these details have been finalized, we will schedule and record the podcast episodes with you and your guests.

Frequently Asked Questions

What is a Podcast?

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.

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