We help EdTech companies build a direct line to the educators making buying decisions.
Old Soul is a podcast and live video production studio built for EdTech. We produce the shows and moments that turn your audience into a pipeline.
Our story
Old Soul was founded in January 2021 by Matthew Millstein with a simple idea: the best marketing in EdTech doesn't feel like marketing. It feels like a real conversation between people who actually work in schools.
From our headquarters in Rockville, Maryland, we've grown into a full-service podcast and live video production studio built specifically for EdTech companies. We handle strategy, guest booking, recording, editing, distribution, and everything in between — so your team can focus on showing up and being great on the mic.
Along the way, our shows and live productions have helped clients generate more than $250M in pipeline. That's what happens when superintendents, curriculum directors, and district technology leaders keep coming back for the next episode — and recognize your team as the people they want to work with.
What we do
Two things, done well, for one industry.
Podcast production
Full-service shows — strategy, booking, recording, editing, distribution — built as business development engines, not just content.
Live video production
On-site coverage at ISTE, FETC, and the conferences where your buyers actually spend their time — turning three days on the floor into months of assets.
Matthew Millstein
Matthew started Old Soul in 2021 after seeing how many EdTech companies were spending on marketing that never reached the people actually making buying decisions in schools. Since then, he and the team have produced hundreds of episodes with superintendents, district leaders, and EdTech operators shaping the future of education.
Ready to build a show that actually moves your pipeline?
Grab time with our team and let's talk about what a podcast or live production could look like for you.